The social media landscape is changing faster than ever before, with emerging platforms building massive audiences and reshaping how we connect online.
The social media landscape is changing faster than ever before. While most people still think of Facebook, Instagram, and Twitter when they hear “social media,” a whole new generation of platforms is quietly building massive audiences and reshaping how we connect online.
In 2025, we’re witnessing something remarkable. Platforms that barely existed a few years ago now boast millions of active users, and some have already crossed the billion-user milestone. These aren’t just copies of existing platforms – they’re offering fresh approaches to social networking that resonate deeply with today’s users.
What’s driving this shift? People are hungry for authenticity, privacy, and genuine connection. They’re tired of algorithm-heavy feeds filled with ads and want spaces where real conversations can happen. This demand has created opportunities for innovative platforms to grow at unprecedented speeds.
Telegram: The Privacy-First Giant That Conquered the World
Let’s start with the biggest success story of recent years: Telegram. This messaging app has achieved something extraordinary – it now reaches over 1 billion monthly active users, which means roughly 11% of the entire global population uses Telegram. To put that in perspective, that’s more people than live in Europe and North America combined.
Every single day, users exchange more than 15 billion messages on the platform. That’s billions of conversations happening in a space that prioritizes privacy and freedom of expression. The app has been downloaded more than 2 billion times cumulatively, and it consistently ranks among the top 5 global apps in 2025.
What makes Telegram particularly interesting is its global reach. India leads the charge with over 100 million downloads, but the platform has significant presence across Asia, Europe, Latin America, and especially in regions where internet censorship is common. The user base is fairly balanced too, with about 57% male and 43% female users.
For marketers, Telegram represents a goldmine of opportunity. The platform’s robust privacy features, low censorship, and high engagement rates make it perfect for automation and broadcast marketing. This has led to increased demand for what marketers call “PVA accounts” – phone verified accounts that can be used for bulk marketing operations.
Clubhouse: The Audio Revolution That Keeps Growing
Remember when Clubhouse was the hot new thing during the pandemic? Well, it turns out that initial buzz was just the beginning. The audio-first platform now boasts 15 million weekly active users and is adding more than 500,000 new users every single week. That’s impressive growth by any standard.
Even more remarkable is Clubhouse’s growth trajectory – the platform has seen an 800% increase in users over the past year. It’s now available in 175 countries and attracts users from multiple generations, not just the early-adopter millennials who first discovered it.
Industry projections suggest Clubhouse could reach 25 to 30 million weekly active users by the end of 2025. The demographics are encouraging too: 38% of users are aged 25-34, while 28% are aged 18-24. The gender split is almost perfectly even, with 51% female and 49% male users.
What makes Clubhouse special for businesses is the direct, participatory nature of audio conversations. Unlike other platforms where you’re competing for attention in crowded feeds, Clubhouse rooms create intimate spaces for thought leadership and networking.
This authenticity and direct connection is driving demand for bulk accounts as brands seek to establish presence across multiple rooms and discussions.
Mastodon: The Decentralized Alternative That’s Gaining Steam
While big tech companies face increasing scrutiny, Mastodon offers something different: a decentralized social network where no single company controls everything. The results speak for themselves – Mastodon exceeded 2.5 million monthly active users in late 2024 and saw over 600% year-over-year growth, largely driven by instability and controversies surrounding Twitter/X.
The platform’s growth has been remarkable. Some sources report that Mastodon reached up to 9.7 million monthly active users by March 2025, with major user clusters forming across Europe, North America, and Asia. The largest instance, Mastodon.social, serves as a gateway for many new users.
What attracts people to Mastodon isn’t just what it offers, but what it doesn’t offer. There are no algorithmic feeds pushing content you didn’t ask for, no ads interrupting your timeline, and no single company making decisions about what you can or can’t say. Users get chronological feeds and genuine control over their social media experience.
For brands, this presents both challenges and opportunities. The lack of traditional advertising means marketers need to be more creative and authentic in their approach. This has led to increased interest in bulk PVA accounts for organic reach and community building.
Xiaohongshu: China’s Social Commerce Powerhouse Goes Global
Xiaohongshu, also known as RedNote or Little Red Book, represents the future of social commerce. With 200 million monthly active users in 2023, the platform is projected to exceed 300 million users globally by late 2025. Even more impressive, registered users are forecasted to reach 400-450 million by 2025.
The platform’s international expansion is particularly noteworthy. In 2023, 15% of the user base was international, but that could reach 25-30% by 2025 as the platform expands beyond China. Southeast Asia is showing especially strong growth, with Indonesia alone potentially hitting 18-20 million users.
What sets Xiaohongshu apart is user retention and trust. Over 60% of new users remain active after six months, which is exceptional for any social platform. But here’s the most important statistic for marketers: 78% of platform users rely on Xiaohongshu reviews for their purchases. That’s significantly higher than Western user-generated content platforms.
This combination of social networking and e-commerce creates unique opportunities. The platform’s hybrid nature and high trust in user reviews are driving demand for influencer outreach and bulk PVA accounts as brands seek to seed authentic-looking reviews and recommendations.
Discord: From Gaming to Global Communities
Discord has evolved far beyond its gaming origins to become a platform for all kinds of communities. The platform now serves 200 million monthly active users, representing a 30% increase from 2023. With over 656 million registered users worldwide as of January 2025, Discord has become a major player in the social media landscape.
The engagement numbers are impressive. Users spend over 4 billion minutes in server conversations daily, with the average user spending more than 4 hours in the app each day. That’s serious engagement that marketers can’t ignore.
The demographics are particularly interesting for brands targeting younger audiences. 42% of users are aged 18-24, while 28% are aged 25-34. Discord ranks among the top ten global apps and has seen major adoption not just among gamers and Gen Z, but also in business and community sectors.
For businesses, Discord offers unique opportunities for automated moderation, customer support, event management, and building engaged communities. These use cases are fueling demand for bulk and PVA accounts as companies scale their community management efforts.
BeReal: The Authenticity Revolution
In a world of perfectly curated Instagram feeds and polished TikTok videos, BeReal offers something refreshingly different: raw, unfiltered authenticity. The platform has reached 40 million monthly active users in 2025, with a staggering 78% of users belonging to Gen Z (ages 18-24).
What’s remarkable about BeReal isn’t just its user base, but their engagement. Despite a “one post per day” structure that might seem limiting, the platform maintains a 72% daily engagement rate. Users spend more than 9 minutes per day on the app, proving that sometimes less really is more.
The trust factor is particularly important for marketers. 30% of Gen Z users trust BeReal content more than Instagram content. This trust comes from the platform’s unique approach – users get random prompts throughout the day to post unfiltered photos of what they’re actually doing.
This high authenticity and simple daily prompt structure make BeReal ideal for viral campaigns and real-time engagement. Brands are increasingly interested in PVA scaling to create authentic-looking content that doesn’t feel like traditional advertising.
Ten Ten: The Voice-First Platform for Youth
Ten Ten represents the newest wave of social platforms, focusing on instant, ephemeral voice messaging. Despite being relatively new, the platform has already achieved over 6 million downloads in its first six months (2024-25). The growth trajectory is impressive, with 201,200 website visits in February 2025 alone and high mobile adoption in the Middle East and India.
The platform ranks in the top 700-1200 for the social category in countries like the UAE, India, Kuwait, and Israel as of early 2025. User interests span communication, tools, and entertainment, with particularly strong adoption among teens and young adults.
What makes Ten Ten unique is its voice-driven approach to social networking. Instead of text posts or photos, users communicate through quick voice messages that disappear after being heard. This creates a more intimate, immediate form of communication that resonates with younger users who grew up with voice notes and audio messages.
Marketers are taking notice of this voice-first approach, seeing opportunities for rapid, authentic engagement at scale. The ephemeral nature of the content means brands need to be quick and genuine, driving demand for bulk accounts to maintain consistent presence across the platform.
Noplace: The Colorful Revolution
Perhaps no platform better represents the current moment than Noplace. This Gen Z-focused platform surged to 10 million users by mid-2025 and reached number one on Apple’s App Store charts less than a week after its launch. That’s the kind of viral growth that makes marketing executives sit up and take notice.
The platform initially operated on an invite-only and waitlist model, with up to 500,000 people on early waitlists. This scarcity marketing approach helped build anticipation and desire for access to the platform.
Noplace offers custom, colorful profiles and dual global/friend feeds that feel both familiar and fresh. The engagement numbers are exceptional: 70% of users post daily, while AI-driven interest matching has boosted engagement by 40% compared to traditional social platforms.
The platform is driven entirely by Gen Z users who are actively seeking community and authentic connection. This creates opportunities for brands to tap into youth subculture trends and meme marketing, leading to increased demand for PVA and bulk accounts for trend tracking and viral content creation.
The Marketing Revolution: Why Bulk PVA Accounts Are in High Demand
Across all these platforms, we’re seeing unprecedented demand for bulk and PVA (Phone Verified Accounts) accounts. This isn’t just a technical trend – it represents a fundamental shift in how marketing works in the modern social media landscape.
The enormous user growth across these platforms provides access to untapped and highly engaged audiences. Unlike mature platforms where competition for attention is fierce and expensive, these emerging platforms offer opportunities to reach users who are still excited about discovering new content and communities.
Niche and youth-focused communities are particularly valuable because they represent fertile ground for early trend adoption and influencer outreach. Brands that can establish authentic presence in these communities often see their content and products adopted by wider audiences as trends spread.
The automated tools and privacy features available on many of these platforms allow marketers to experiment and scale their outreach with lower risk of bans or penalties compared to more established platforms with sophisticated anti-spam systems.
Perhaps most importantly, the authenticity-first experience on platforms like BeReal, Ten Ten, and Noplace incentivizes brands to “blend in” rather than stand out with obvious advertising. This drives demand for PVA and bulk accounts that can create native content and seed viral campaigns that feel organic rather than promotional.
How does deploying multiple accounts on each platform help businesses capture new audiences and market segments?
In today’s fragmented social media landscape, the most successful businesses aren’t just present on emerging platforms—they’re strategically dominating them through carefully orchestrated multi-account strategies. This approach goes far beyond basic brand presence, creating a comprehensive ecosystem that maximizes engagement, segments audiences effectively, and builds authentic connections at scale.
The Data-Driven Case for Multiple Accounts
Recent platform analytics reveal that brands implementing multi-account strategies consistently outperform single-account competitors across key metrics. This isn’t about spreading yourself thin—it’s about strategic amplification and targeted engagement that delivers measurable results.
How do multi-account strategies enhance community management, campaign agility, and crisis response differently across these new social platforms?
Telegram: Precision Targeting Through Segmentation
Smart brands are leveraging Telegram’s channel structure to create specialized touchpoints for different audience segments. By maintaining separate accounts for customer support, region-specific content, and VIP communities, businesses achieve 70% faster response times and see up to 30% higher engagement per targeted campaign.
Success Story:
A growing e-commerce brand operates three Telegram accounts: one for flash sales and discount alerts, another for multilingual customer support, and a third for exclusive member content—creating a 24/7 customer engagement ecosystem that never overwhelms any single audience segment.
Clubhouse: Authority Building Through Expertise Diversification
Multiple Clubhouse profiles enable brands to host parallel rooms, represent different product lines, and participate in localized discussions. This strategy results in 2-3x higher room participation by allowing focused expertise demonstration across various communities.
Mastodon: Federated Network Mastery
Mastodon’s unique federated structure makes it ideal for multiple account strategies. Brands strategically positioning themselves across different servers and topics see remarkable results, with some experiencing median follower growth of 7,100% (growing from 1 to 72+ followers per instance).
Xiaohongshu (Little Red Book): Micro-Trend Domination
By creating distinct accounts for different customer segments—beauty tutorials, tech reviews, lifestyle content—brands report up to 30% higher engagement rates through targeted A/B testing and community-specific content strategies.
Discord: Community Operations Excellence
Dedicated accounts for moderators, support teams, and sub-community leaders enable brands to maintain near-perfect uptime and faster moderation, supporting 4+ hours of daily average user engagement while keeping communities safe and thriving.
BeReal: Authentic Multiplicity
Multiple BeReal accounts allow real-time campaign deployment using different personas—brand voice, founder perspective, customer testimonials, and influencer partnerships. Brands launching coordinated campaigns across several accounts report gaining thousands of new followers within hours of viral authentic posts.
Emerging Platforms: Ten Ten & Noplace
For rapidly evolving platforms like Ten Ten and Noplace, multiple accounts enable brands to surf trends across different regions and demographics.
With 70% of Noplace users posting daily, having multiple strategic presences allows brands to stay agile and experiment with different voices and communities simultaneously.
| Platform | Strategic Use Case | Proven Results |
|---|---|---|
| Telegram | Separate channels for different functions | 30% higher engagement, 70% faster response |
| Clubhouse | Diverse expertise-focused profiles | 2-3x higher room attendance |
| Mastodon | Niche server presence & backup accounts | 7,100% median follower growth |
| Xiaohongshu | Trend-focused content streams | +30% engagement through segmentation |
| Discord | Specialized team roles and moderation | 4+ hours daily user activity |
| BeReal | Multi-persona authenticity campaigns | Thousands of followers overnight |
Key Success Principles
Effective multi-account strategies aren’t about quantity—they’re about strategic purpose. Each account should serve a specific function: audience segmentation, geographic targeting, product specialization, or community building. The most successful implementations treat each account as a specialized tool in a comprehensive marketing toolkit.
Streamlining Multi-Account Management
While the benefits of multi-account strategies are clear, the operational challenges can be significant. Managing multiple phone numbers, verification processes, and account setups across numerous platforms traditionally requires substantial time and resources. This is where specialized services become invaluable for businesses serious about platform diversification.
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Implementation Best Practices
Success with multi-account strategies requires careful planning and execution. Start with clear objectives for each account, maintain consistent brand voice across platforms while allowing for platform-specific adaptations, and always prioritize authentic engagement over vanity metrics. The goal is to create a cohesive brand ecosystem that feels natural and valuable to your audience, not overwhelming or spammy.
Remember that each platform’s algorithm and community expectations are unique. What works on Telegram may not translate directly to Discord or Mastodon. The key is understanding each platform’s culture and optimizing your multi-account approach accordingly.
Frequently Asked Questions
How does having more than one account help my brand stand out?
By using several accounts, your brand can reach different types of people at the same time. For example, you can have one account for product updates, another for customer support, and others for specific regions or interests. This helps you be everywhere your audience is—making your brand much harder to miss.
Why is it smarter to personalize campaigns with bulk accounts?
Personalized marketing always wins. Bulk accounts let you send custom messages to separate groups (like age, interests, or countries). This way, you talk directly to each customer’s needs, which makes them more likely to buy, like, and share your content.
Can I really reply faster to customers if I have multiple accounts?
Definitely! With separate customer support accounts, your team can split up questions and answer faster. Quick replies make customers feel important and build trust in your brand.
How does splitting accounts improve my product promos?
When you run different promotions through different accounts, you avoid spamming everyone with the same message. You can test which product or offer works best for each group—helping you make smarter marketing choices and boost sales faster.
Will having more accounts help me spot or join new trends sooner?
Yes. With bulk accounts, you can have different team members watching what’s trending in various places and share relevant content right away. This means your brand is always up-to-date and gets noticed early on fun or viral topics.
Can I boost influencer or partnership marketing with more accounts?
Absolutely. You can use different accounts to run influencer campaigns, collaborations, or contests at the same time—each tailored for a certain audience. This spreads your message further and builds a bigger, more trusted network.
Is it easier to build online communities with several accounts?
Yes! On platforms like Discord or Telegram, you can make special groups for your superfans, product testers, or regional communities. Having separate accounts helps you offer more focused, personal attention, creating a loyal fanbase.
Does having multiple accounts help me test what works best?
Definitely. You can run “A/B tests”—trying different posts, formats, or times on separate accounts to see what gets the most likes and shares. This way, you quickly learn—and do more of—what your audience loves.
Are bulk accounts safer for business operations?
Yes. By splitting tasks and campaigns across accounts (like having a backup or using separate ones for risky content), you protect your main business account. If one gets blocked, your others keep running and your audience stays connected.
Can managing many accounts help me grow demand for my products or services?
For sure! With bulk accounts, you can launch several marketing pushes at once, handle more conversations, and quickly turn customer feedback into action. The result is more people hearing about you, talking about you, and wanting what you offer.
Looking Ahead: The Future of Social Media Marketing
As we move through 2025 and beyond, these emerging platforms are reshaping the social media landscape in fundamental ways. They’re proving that there’s still room for innovation in social networking, and that users are willing to embrace new platforms that offer genuine value and authentic experiences.
For marketers, this represents both an opportunity and a challenge. The opportunity lies in accessing engaged, growing audiences before competition intensifies and advertising costs rise. The challenge is learning to market authentically on platforms that prioritize genuine human connection over polished brand messaging.
The data clearly shows these platforms aren’t just fads – they’re building sustainable user bases with impressive retention rates and engagement levels.
The data clearly shows that these platforms aren’t just fads – they’re building sustainable user bases with impressive retention rates and engagement levels. Telegram’s billion-user milestone, Mastodon’s 600% growth, and Noplace’s instant success all point to a social media landscape that’s more diverse and dynamic than ever before.
The surge in demand for bulk and PVA accounts reflects marketers’ recognition that traditional advertising approaches won’t work on these new platforms. Success requires a more nuanced, authentic approach that respects each platform’s unique culture and user expectations.
As these platforms continue to grow and evolve, they’re not just changing how we connect with each other – they’re changing how businesses connect with customers. The brands that recognize this shift early and adapt their strategies accordingly will be the ones that thrive in this new social media landscape.
The revolution is already underway. The question isn’t whether these platforms will continue to grow – it’s whether your marketing strategy will evolve quickly enough to take advantage of the opportunities they present.